For Sale vs Sold
THE DIFFERENCE BETWEEN LISTING AND ACTUALLY SELLING
The key difference between simply being listed for sale and actually selling lies in the asking price. Setting the correct price from the start is essential, and it's just as important to monitor competing properties and adjust your pricing when necessary.
COMMON PRICING MISTAKES
Basing your price on unsold neighbor listings
Trying to recover renovation costs
Setting a price based on personal financial needs
Listing without real motivation to sell, making it hard to compete with serious sellers
Starting high just to “test the market” and lowering it later
7 STRATEGIES TO SET THE RIGHT PRICE
Use recent sales from the last 3 months (up to 6 if needed) in your building or community to determine the average sale price.
Analyze current listings in your area to position your property as the top choice.
Treat renovations as added value, but don’t expect to fully recover their cost.
Be aggressive with your pricing. A competitive price creates urgency and can attract multiple offers.
Don’t fear underpricing—if you're significantly below market value, buyers will compete and likely drive the price up. You're never obligated to accept an offer.
Consider the DOM (Days on Market) of comparable sales to gauge expected selling time.
When in doubt, hire a professional appraiser for an unbiased valuation.
Summary:
Selling a home requires more than just listing—it takes smart pricing. Avoid common errors like overpricing, and use recent sales, market data, and appraisals to set a competitive price that attracts serious buyers and multiple offers.
